On-Page Optimization

On Page SEO is the science of optimizing the contents of a website such that it becomes friendlier to the search engines. This technique includes the optimization of texts, images, tags, URL structure, internal links, headers etc. Optimizing anything for search engine that is uploaded to your website’s domain is treated as on page SEO. For example selecting the proper ALT tag keyword for an image on a webpage is such type of SEO. In a simple definition On Page Optimization is what can be done on the pages of a website in order to make it more search engine friendly to achieve good search engine ranking for targeted keywords.

Keyword Research:

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. Search engine optimization professional’s research keywords in order to achieve better rankings in search engines. Once a niche keyword is found, it is expanded upon to find similar keywords. The process is usually aided by keyword suggestion tools, like the Google Adwords Keyword Planner, which offer thesaurus and alternate keyword suggestion functionality. Most of the time the various search engines provide their own keyword suggestion tools as well which also include the number of searches made for each of those keywords. This information is then used in order to select the correct keyword depending on the SEO goals of the website. Around 20-25% of searches are of very specific long tail keywords entered into Google every single day it’s easy to rank said keywords, so long as you have a good amount of content and backlinks to match. Keyword research is a valuable and high return activity in the search marketing field.

Page Title:

Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page.

For example, you could write a blog post about a new chocolate cake recipe that you have tried. It is therefore vitally important that you include ‘Chocolate Cake Recipe’ within your post title, perhaps “Easy Chocolate Cake Recipe” or “Chocolate Cake Recipe for kids”, etc.

This way, whenever someone searches for Chocolate Cake Recipes in a search engine, your post has a better chance of showing up because you have included those keywords.

Meta Description:

Many people forget to include Meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed.

For instance, if we continue to use the ‘Chocolate Cake Recipe’ example, then a good Meta description for that page would include those keywords and related ones. So, “This easy chocolate cake recipe is possibly the most delicious, mouth watering, chocolaty cake ever made.” would be a great Meta description to use, as it is relatively short, whilst containing a number of specific keywords.

Meta Tag:

For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content, which you will have researched previously.

URL Structure:

You want your page’s URL to be short and keyword rich. Avoid ugly URLs, like techelex.corg/p=123 or long URLs like:

techelex.org/on-page-seo-is-so-great-omg-i-learn-it.

Google has stated that the first 3-5 words in a URL are given more weight.

Body Tags(H1,H2,H3 etc.):

When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.

Generally H1 tags are reserved for your main page title, with subsequent headings being issued H2, H3, etc. Search engines use these to determine what is important within your content. This is why keyword rich headines are more useful than generic ones. Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.

Proper Content(Unique Content):

Every one want to write a content which is loved by readers and its give constant traffic to our website. This is a real purpose of Search Engine Optimization.

Content Writing is Important, You are writing for readers and readers love to read. So writing a original and unique content helps to drive organic traffic to our website.

Always trying to write contents above 2000 words. because SERPIQ.com industry study which found that longer content tends to rank significantly higher on Google’s first page.

Keyword Density:

Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines.

To avoid this, try to keep your keyword density to roughly 2-5%. If you find this hard, get out a thesaurus and broaden your writing vocabulary. This way, you are still writing about the same thing, without risk of being banned.

Alt tags & Images:

Using images within your content is a great way to make your site more visually appealing and break up boring chunks of text. You can utilise these images to help improve your site SEO.

All your uploaded images have titles, so treat them just the same as your page titles. Including relevant keywords can help people find your site when searching on Google Images.

You can also include Alt Text and Descriptions for your images, making them even more useful with SEO.

HTML5 MicroData:

Microdata is a WHATWG HTML specification used to nest metadata within existing content on web pages.Search engines, web crawlers, and browsers can extract and process Microdata from a web page and use it to provide a richer browsing experience for users. Search engines benefit greatly from direct access to this structured data because it allows search engines to understand the information on web pages and provide more relevant results to users. Microdata uses a supporting vocabulary to describe an item and name-value pairs to assign values to its properties. Microdata is an attempt to provide a simpler way of annotating HTML elements with machine-readable tags than the similar approaches of using RDFa and microformats.

Internal Linking:

An internal link is a type of hyperlink on a webpage to another page or resource, such as an image or document, on the same website or domain. Hyperlinks are considered either "external" or "internal" depending on their target or destination. Generally, a link to a page outside the same domain or website is considered external, whereas one that points at another section of the same webpage or to another page of the same website or domain is considered internal.

Site Speed:

When a visitor opens your website in his/her browser, they assume to open and load a full website in 2 to 4 seconds and this is your chance to impress your visitor at his/her first visit.

If your website able to load within 2 to 3 seconds than you are able to catch your visitor's attention to become a returning visitor, but if your website loads after 4 to 5 seconds than ready to lose your visitors.

Check this great infographic from KISSmetrics to How Loading Time Affect Your Website.

Google considering site speed to decide your place in search engine. If your site is still slow then you do not only lose your visitors, but you also lose your rank in search engines.

Check this detailed guide for Speeding Up WordPress. All techniques applicable on HTML sites or other content management softwares.